Danvers Peak Savings Program
Danvers Peak Savings Program

Small & Medium Business Program FAQ

If you have a question not answered here please email us contact Danvers Electric at 978-777-2668.

Q: What is an electrical peak demand?

A: It is the highest rate of electricity use by the Town of Danvers in the whole year. It is not the total amount of electricity consumed by the Town. To use an analogy, consumption is like your car's odometer (how far you've driven) and demand is like your speedometer (how fast you are driving). Peak demand is the maximum speed you've attained. From the utility's perspective, peak demand is the highest amount of capacity that needs to be supplied to the Town.

For an individual home or business, it is the amount of power that is “demanded” from the electric system at one time. (i.e. if you have your lights on and AC running in the afternoon, then your max “demand” will be higher for the day, compared to running your AC in the morning and only having your lights on in the afternoon).


Q: Why is the Town running this program?

A: The Town purchases its power from a wholesale supplier of electricity. The wholesale provider charges the Town a rate based on the Town's yearly peak demand. If the Town can reduce its peak demand, the Town can pass on the cost savings to its customers.


Q: Why should I participate?

A: Lowering the cost of electricity has many benefits for all ratepayers in Danvers:

  • Reducing the peak hours of electrical consumption keeps electricity rates lower

  • Lower overall electricity rates are better for the Danvers community

  • Businesses and organizations that take energy saving measures are valued by their customer base

  • Feeds sustainability measures in the Town of Danvers


Q: How can I reduce my electricity use?

A: Every business can contribute in different ways. Visit our How to Save business page for some helpful tips on using less electricity. One of the most effective ways to reduce peak electricity use is to temporarily turn off major electricity users, such as your AC or lighting when you are notified that a peak is expected. Turning off these systems for short periods will have a big impact.


Q: I'm just a small business - how much can I really contribute?

A: Every contribution makes a difference. Danvers has a significant number of small businesses and organizations: in aggregate, it's possible for this group to produce as much as $100,000 in savings for our system that can ultimately be reflected in savings for all ratepayers.


Q: How will you know if I comply with the program?

A: If you choose to participate, we will compare your historic usage to your usage during the event to see if you reduced your electricity demand.


Q: What is the participation threshold, and how much do I have to reduce my electrical usage to be eligible for a reward?

A: Click “YES” in the Event Alert Email and successfully follow a simple “SAVE ENERGY” plan.


Q: When will events occur?

A: Between June 15 and September 14. There will be a maximum of 10 events during this time. Events will occur between 12:00 PM - 8:00 PM ET. Participating businesses and organizations will be notified about an upcoming event via email one day before the event begins. Each Peak Savings event will last no more than 4 hours. Events typically occur during the warmest period of the day on the warmest days of the year.

Q: How will the Peak Savings Business prize winner be selected and awarded?

A: When you click “YES” to participate in the Event Alert Email and successfully follow a simple “SAVE ENERGY” plan, you will be entered to win a $100 credit to your electric bill.  Winners will be selected through a random drawing with a 1 in 100 chance of winning.  Winners will be notified through the e-mail they provide for event notifications.  The credit will be applied directly to your Danvers Electric account.

Q: How do I qualify for the Peak Savings Business GRAND prize?

A: To qualify for the Peak Savings Business grand prize, you will receive one entry for each Peak Savings Event you participate in from June 14 through September 14.  For example, if you participate in 3 of 5 Peak Events called, you get 3 entries into the grand prize drawing.  The Peak Savings grand prize is a $250 credit from Danvers Electric on your electric bill.  The credit will be applied directly to your Danvers Electric account.

Q: What information do I need to sign up?

A: Account number, business name & address, email addresses


Q: Who is eligible to participate?

A: All of Danvers Electric's small and medium business customers are eligible. There is no cost to participate.


Q: Can I participate without an email address?

A: Unfortunately, at this time our program does not accommodate other communication methods so an email address is required to participate.


Q: Will I have to sign up again next year?

A: No.


Q: Can more than one person receive the emails?

A: Yes, we encourage anyone who would be helping reduce electricity consumption to be on the email list.

To register for the Peak Savings Program, complete this form or email us.

Phone: 978.774.0005 Option 2

2 Burroughs Street, Danvers, MA 01923

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